Allen said the tribe's Hollywood reservation made the most sense as the place to build the brand's first guitar-shaped hotel. Hard Rock is owned by the Seminole Tribe of Florida. 'You know, we're coming up on our 50-year anniversary, so this becomes the new flagship.' He's the CEO of Seminole Gaming and the chairman of The Hard Rock International brand. 'We can't forget that we started with Hard Rock Cafe back in 1971,' Jim Allen said. The new guitar-shaped hotel is part of the Seminole Hard Rock Hotel and Casino Hollywood's $1.5 billion dollar expansion, for more gaming, dining, places to stay and shopping. It's 450 feet of larger-than-life rock n' roll novelty.įrom the Florida Turnpike, the giant guitar building that lights up neon blue and green at night has been almost impossible to miss since construction broke ground in the summer of 2017.
